Today, businesses identify their customers through
account names and passwords. Remembering and manually entering passwords
can put an undo burden on the customers, which in turn has a negative
affect on customer satisfaction. How can a customer do business
with you when he forgets his password? Where does a customer vent
his frustration when fumbling through piles of passwords?
By enhancing your Web Site with a WSA, you can provide your customers
with a convenient alternative to user name and password authentication.
The customer no longer must locate and enter a password to do business
The WSA does not require passwords. Rather, the WSA authenticates
the customer based on a certificate stored in the browser. The WSA
interrogates this certificate automatically when the customer accesses
your web site. So, the authentication is transparent to the user.
If the certificate indicates that the user is indeed your customer,
the WSA allows the customer access to your business. Otherwise,
the WSA invites the user to enroll as a customer.
Unlike “PKI-based” solutions, the WSA can use any certificate.
If your customer does not have a certificate, the WSA will provide
him with his unique certificate in 3 clicks of the mouse. Once your
customer has a certificate, he need not apply for a new one –
a WSA certificate can last for a lifetime and can be used at any
WSA-enabled Web Site.